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2021 Shanghai New Customization Week

Date & Time: 12-17, Nov 2021



Aiming to help enhance the city's soft power and achieve its ambition to become a global design capital, the 10th Shanghai New Customization Week (SNCW) invited more than 100 haute couture brands from both home and abroad and some 30 brands hosted new product releases and exhibitions during the fashion week, along with additional fashion shows and salons.This year's SNCW has "oriental aesthetics and quality lifestyle" as its main theme. Through shows and events, it showcased the "life aesthetics" of Chinese people from various perspectives, such as costumes, jewelery design, utensils and cosmetics. A number of rising local brands in fashion, jewelery and haute couture showcased their latest products featuring 'oriental aesthetics.


Shanghai International Fashion Federation


Shanghai Municipal Commission of Economy and Informatization

Shanghai Huangpu District People's Government

ShangHai Municipal Commission of Commerce

Shanghai Donghao Lansheng International Trade (Group) Co., Ltd.